Every review site plays by different rules
There is no single method for removing a negative review, because the platforms do not agree with each other about anything. Google will act on a policy breach through its own reporting channels. Yelp applies stricter rules and filters more than it deletes. Ripoff Report refuses to delete anything at all. Glassdoor and Indeed weigh an employee’s right to comment against your right of reply. Booking.com and Airbnb will only look at reviews attached to a real, verifiable stay.
A company that runs the same process on all of them will succeed on the easy ones and quietly fail on the rest. The first thing we do on any case is work out which category your reviews fall into, because that decides whether you are buying a removal or a suppression campaign.
The four kinds of review problem
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One fake review
A competitor, an ex-employee, or someone who has confused you with another business. These are the most winnable cases, because the argument is about the reviewer rather than the review, and every platform has rules about who is allowed to post.
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A coordinated attack
Several one-star ratings inside a few days, often from new accounts. The pattern is the evidence here, and reporting them individually is far weaker than presenting them together.
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One genuine review doing real damage
A real customer, a real bad day, and a review that now sits at the top of your search results. Usually not removable. Almost always suppressible.
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The same complaint on eight sites
One unhappy person who posted everywhere. This needs to be handled as a single case, because the sites copy from each other and fixing them one at a time takes longer than fixing them together.
Which reviews come down, and which do not
Usually removable anywhere
- Reviews from people who were never customers
- Posts by competitors or former staff
- Threats, slurs, harassment or lewd content
- Reviews about a different business entirely
- Personal information about you or your staff
- Advertising, spam and link-dropping
Rarely removable anywhere
- Genuine complaints from genuine customers
- Opinions about your prices or your service
- Accounts of an event you remember differently
- Star ratings with no written comment
- Anything a platform has already reviewed and upheld
Roughly speaking, if the reviewer should not have been allowed to post it, it can come down. If they were entitled to post it and you simply disagree, the work moves to suppression.
What review removal costs
Quoted per case, once we have read the reviews and identified the platforms. The number of reviews matters, and so does which sites they are on: a Google review and a Ripoff Report page are not remotely the same amount of work.
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Free assessment
We tell you which reviews have grounds and which do not before you commit to anything.
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Nothing up front
You do not pay to start, and on removals you do not pay until the review is gone.
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One case, not one per site
If the same complaint is on six platforms, it is quoted as one job rather than six.
How a review removal case runs
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We audit every platform, not just the one you noticed
People usually find us because of one review. Nearly always there are others, on sites they had not thought to check.
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We sort them by what is actually achievable
Each review is matched against that platform’s published rules, and you get told plainly which are worth pursuing and which are not.
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We file with the evidence each site wants
The same review needs a different argument on Yelp than it does on Google. Filing generically is why most self-reported reviews are declined.
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We escalate, including legally
A first refusal is not the end. Where a review is defamatory rather than critical, our legal team can take it further.
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We deal with whatever stays up
Reviews that cannot be removed get outranked instead, so they stop being what people see first.
Removing reviews is only half of review management
A business with four reviews cannot afford to lose one. A business with four hundred barely notices. Most of our clients arrive wanting a specific review deleted and leave with a steadier position, because we have also fixed the reason a single review was able to do that much damage.
That side of the work, encouraging genuine reviews properly and keeping an eye on new ones, is covered by our review management service. It is worth reading if the same problem keeps recurring.
