Removal is one service. This is the other one.
Taking down a bad review or a mugshot fixes a specific problem. It does not change what somebody finds when they search your name next year, and it does nothing about the three results below the one you removed. Reputation management is the ongoing side: deciding what the first page of your search results should say, building it, and holding it there.
Most clients come to us for a removal and stay for this, because the removal exposed the real issue. If one review or one article could do that much damage, there was not enough of anything else.
What we actually do
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Suppression
Pushing what you cannot delete off the first page by strengthening everything above it. The core of most engagements. Suppression
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Search engine optimization
Making the pages you control rank for your own name, which is what suppression depends on. SEO
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Review management
Getting genuine reviews flowing properly so a single bad one stops being able to move your rating. Review management
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Monitoring
Watching your name so new problems are caught in days rather than discovered by a customer. Reputation monitoring
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Content creation
The material that fills the first page: articles, profiles and pages that are genuinely about you. Content creation
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Public relations
Earned coverage in real publications, which outranks almost anything else you can build. PR
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Crisis management
When something is unfolding now and the next few days decide how it is remembered. Crisis management
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Social media management
Profiles that rank for your name and are actually maintained. Social media management
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Web development
The site everything else points at. Usually the strongest asset you own. Web development
Individuals and businesses need different work
For a person
- Your name is the search term, and there is far less competition for it
- Profiles you already own can rank quickly once they are built out
- The problem is usually a record, an article or a photo
- Results tend to move faster than for a business
- Often finite: clear the page, keep it monitored
For a business
- Reviews and ratings sit in the results themselves
- Competitors are actively working the same terms
- Star ratings show before anyone clicks anything
- Complaint sites rank hard against company names
- Ongoing, because new reviews arrive every week
If you are a person, this is often a project with an end. If you are a business, it is a function, and companies that sell you the same package for both are not paying attention.
What reputation management costs
This is ongoing work, so it is quoted monthly rather than per item, and the number depends on how competitive your name is, how much is currently wrong, and how much of the first page needs to change. A common name shared with someone more famous is a much harder job than an unusual one.
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Free audit first
We show you what your first page actually looks like, including on mobile, before quoting anything.
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A defined target
You should know what page one is meant to look like when the work is done. Open-ended retainers with no goal are how this industry gets its reputation.
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Removals quoted separately
If part of your problem can simply be deleted, that is priced on results and not rolled into a monthly fee.
How an engagement runs
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We audit the first two pages
Everything returned for your name and its common variations, on desktop and mobile, including images. This is where most people discover results they did not know existed.
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We remove what can be removed
Always first, because deleting something is permanent and outranking it is maintenance. Anything with grounds gets pursued before we spend a dollar on building.
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We decide what page one should say
Ten results, and a plan for each. Your site, your profiles, your coverage, your listings. Vague intentions to improve your image are not a plan.
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We build and promote it
Content, profiles, coverage and the technical work to make them rank for your name specifically.
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We hold the position
Results move. Something that fell to page two can climb back when a competing result disappears, so this is monitored rather than assumed.
Choosing a reputation management company
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They audit before they quote
A price given before anyone has looked at your search results is a package, not a plan.
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They try removal before suppression
Suppression is recurring revenue and removal is not, which is why some companies never mention the second one. Ask directly what can be deleted.
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They will not buy you fake reviews
It is against every platform’s rules, it gets pages flagged publicly, and it creates a worse problem than the one you hired them for.
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They tell you what will not work
Some results are not moving, and some names cannot be cleared to the standard you want. That should be said at the start.
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You own what they build
Sites, profiles and accounts should be in your name. If leaving means losing everything, you were renting your own reputation.
Based in Miami, working across the US
Our office is on Biscayne Boulevard and a good deal of our work is with Miami businesses, but search results do not have a location and neither does most of this work. Call and speak to somebody about your case before deciding anything. The audit costs nothing and you will get a straight answer about what is realistic.