You can make the reviewer prove it happened
This is the one thing that makes Trustpilot different from every other review site, and most businesses never use it. Trustpilot’s rules require a reviewer to have had a genuine buying or service experience. When a business flags a review on that basis, Trustpilot can ask the reviewer to provide documentation of it.
If they cannot produce anything, the review comes down. Not because you argued the content was unfair, but because the person could not show they were ever a customer. On Google or Yelp you are trying to persuade a moderator. Here you are shifting the burden onto the reviewer, and a competitor or a troll has nothing to send.
The flag has to be specific to work. “This review is unfair” gets nowhere. “We have no record of this transaction and request documentation of the experience” is a different submission entirely.
You are allowed to ask for reviews here
Trustpilot is built around businesses inviting customers to review them, which is the opposite of Yelp’s position. That single fact changes the strategy: on Trustpilot the durable fix for a bad review is usually volume, because the score is heavily weighted toward recent reviews.
The rules on how you invite matter. Invitations must go to everyone rather than only the customers you expect to be happy, and you cannot offer anything in exchange. Selective invitations and incentives are the two things Trustpilot enforces hardest, and businesses caught doing either can end up with a public warning on their profile, which is far worse than the review that started it.
What gets removed
Grounds that work
- The reviewer cannot document a genuine experience
- Reviews from competitors
- Content about a different company
- Harassment, slurs or threats
- Personal information about staff
- Accusations of criminal conduct with nothing behind them
- Promotional content and spam
Grounds that do not
- A real customer who had a bad experience
- Complaints about delivery times or refunds
- Disagreement about what was promised
- One-star ratings from verified purchasers
The middle case is the interesting one: a real customer whose complaint is factually wrong. That is worth flagging with evidence, because Trustpilot does consider documented factual inaccuracy.
What it costs
Priced per case after we have read the reviews. Flagging unverifiable reviews is efficient work. Rebuilding a damaged TrustScore is a longer engagement because it depends on invitation volume rather than removals.
Nothing up front, and nothing on a removal until the review is gone.
How we handle a Trustpilot case
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We check each review against your records
Order numbers, dates, names. Reviews with no matching transaction are the strongest candidates and the fastest wins.
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We flag with the right basis
Requesting verification of the experience rather than objecting to the content, which is what actually triggers the process.
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We document factual errors
Where a review states something demonstrably untrue, evidence goes in with the flag rather than being described.
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We fix how you collect reviews
Compliant, automatic invitations to every customer. This is what moves the score, and doing it wrong risks a public warning.
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We work on the wider search result
Trustpilot ranks well for company names, so what it says is often the first impression regardless of what your own site says.
Choosing help
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They use the verification route
A company flagging reviews as “unfair” is not using the mechanism that works on this platform.
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They set up invitations properly
Selective invites and incentives are the two fastest routes to a public compliance warning on your profile.
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They will not buy reviews
Trustpilot actively detects and publicly flags this, and the label does more damage than any single review.
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They understand recency weighting
The score responds to recent activity. A plan built only on removals ignores the larger lever.
The realistic outcome
Reviews from people who were never customers come off, because they cannot produce what Trustpilot asks for. Genuine complaints stay, and stop mattering as much once recent reviews outnumber them. For most businesses the score recovers faster here than on any other platform, precisely because inviting reviews is permitted and encouraged.
